Some cosmetics firms limit distribution to single select

Reference no: EM132195235

1. Some cosmetics firms limit distribution to a single select, high-end retailer in each region. This is an example of _______ distribution.

limited

exclusive

selective

intensive

2. The _______ distribution strategy relies on placing products with a few selected retail customers in a geographic territory.

selective

regional

intensive

exclusive

3. Which of the following is NOT a benefit of having an integrated CRM system?

Ability to better handle customer complaints

Ability to predict economic downturns

Ability to expedite customer returns

Ability to target future promotions

4. Because of competition in various channels, what element of omnichannel retailing must often be adjusted in order for a retailer to remain competitive?

product

supply chain

price

brand image

5. Jafrum, Inc. is a wholesale supplier of motorcycle accessories, clothing, and tools to various motorcycle retail stores around the country. Jafrum does not manufacture these items, but sells them to other retailers and also sells its merchandise through its website. Sean Thompson is one of the salespeople for Jafrum, and is responsible for obtaining new customers, increasing sales to current customers, and visiting the retail stores throughout the country. Recently, he has been given the sales objective from Jafrum's management to increase sales dollars by 15% in the coming year by adding new customers. Sean's current compensation is based on a $1,000 per month draw, plus 5% of all sales over $100,000. His salary last year totaled $42,000. Management has given Sean the choice of going to a compensation plan where he will earn 15% of all sales, but no draw. Please refer to Scenario 4: Currently, Sean's compensation is based on the ________ plan, however he is considering changing to the _________ plan.

straight salary; salary plus commission

straight commission; straight salary

salary plus commission; straight commission

salary plus bonus; straight bonus

Reference no: EM132195235

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