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Solve a customer problems or improve situation

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Reference no: EM133189484

1. Select three companies to examine. Here are some examples to choose from:

a. Uber

b. Apple

c. Spotify

d. Zoom

e. Grammarly

f. Shopify

2. Once the companies/statements are chosen, each student will analyze the components of their chosen companies' value proposition statements. Write down an evaluation of how each statement fulfills the following criteria:

a. Relevancy: Explains how a product or service can solve a customer's problems or improve their situation.

b. Quantified value: Demonstrates how a product or service delivers specific benefits.

c. Unique differentiation: Tells the ideal customer why they should buy from the organization rather than the competition.

Reference no: EM133189484

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