Solar lamps are being launched in emerging country

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Reference no: EM133612950

Solar lamps are being launched in an emerging country.

Your product must be a tangible product and NOT a service.

Your product must be sold through brick-and-mortar locations and not directly to consumers via the Internet.

Your product must fulfill a market need. There must be a viable market for your product in your target country your company (whether real or imagined) should be a US-based firm.

Your product may be produced in the US, in your target market, or elsewhere.

Your launch market should be a single foreign country (not the U.S. and not a region or continent).

While not a requirement, we encourage you to consider emerging and developing markets (reference our IMF classifications map).

Your product should NOT already be sold/distributed in your target market by your company (i.e., do not select McDonald's in France).

Your target market within your chosen foreign country must be the local population (versus tourists or Americans living in that country).

Your target foreign market should differ (culturally, demographically, etc.) from the United States.

Your target foreign market should be one that you are unfamiliar with.

What is your chosen product and what is your foreign launch market?

Why will this product be successful in your chosen market?

Reference no: EM133612950

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