Sociocultural inputs that influence the purchase

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Reference no: EM131366483

1. Compare and contrast the economic, passive, cognitive and emotional models of consumer decision-making.

2. What kinds of marketing and sociocultural inputs would influence the purchase of (a) a high-definition TV, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your answers.

Reference no: EM131366483

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