Societal orientation and relationship marketing

Societal orientation and relationship marketing

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Reference no: EM132237630

(i) In the marketing process, explain the concepts of: (a) societal orientation, (b) relationship marketing and (c) green product.

(ii) What are the elements of marketing process or mix followed by the marketing manager to please customers.

(iii) What are the steps followed in the market research process.

Reference no: EM132237630

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