Reference no: EM131008619
Research Topic
Identify a research topic in marketing strategy or on current issues related to marketing management, marketing communications, or from the suggested list of topics. In your research, you are expected to demonstrate originality, creativity, and knowledge of related literature in the subject matter or topic area of your choice. Furthermore, you should show the intellectual significance of your overall research effort. Your final research paper must be submitted to the professor in the last week of the Cohort.
You are reminded to acknowledge sources used and to cite properly in your papers. Citations should conform to the AM style manual. Plagiarism in research papers and other written assignments must be avoided because such assignments/papers will not be graded or will receive a failing grade. For the benefit of students who may not know, plagiarism is "taking and using another person's ideas or writings as one's own, without giving proper credit or acknowledgment." You are, therefore, encouraged to carefully to identify sources utilized in your paper. Good sources and appropriate citations enhance a researcher's credibility. Finally, as you begin working on your topic, it is important to note the ethics of research especially about the following: "honoring property rights, seeking permission to publish material on your web site, honoring and crediting sources in online classrooms, sharing credit and honoring it in collaborative projects, avoiding plagiarism, using sources to place your work in its proper context, and using sources to enhance your credibility."
Preliminary Assignment
1. Identify a research topic and write two-three pages (double-spaced) on why you selected the topic, and provide three or more related annotated references. Submit this topic discussion for my review and approval on or before Saturday, Mach 26, 2016.
2. The APA (American Psychological Association) writing format is recommended for this research paper. You are advised to obtain a copy of the APA style manual from the library as soon as possible.
Research Sequence/Steps
Identify a Research Topic _____________
(a) Introduction
(b) Problem Statements
(c) Statement of Objectives
(d) Literature Review
(e) Conclusion
(f) Recommendations
(g) References
Suggested Research Topics-
1. Societal Marketing Orientation Strategies
2. Evaluating Strategies for Customer Relationship Marketing
3. Importance of Marketing Strategy for International Business
4. Strategies for External Environment of Marketing
5. Evaluating Strategies for Cross-Cultural and Global Marketing
6. Ethics in Marketing Strategy for Multinational Organizations
7. Strategies for Ethical Decision-Making in Marketing
8. Evaluating Marketing Strategies and Corporate Social Responsibility
9. Effective Strategies for Multicultural Marketing and Globalization
10. Analyzing Effective Strategies for Target Marketing
11. Cultural Influences on Marketing Strategy
12. Evaluating Marketing Strategies for Consumer Buying Decisions
13. Evaluation of the Relationship Marketing and Strategic Alliances
14. Marketing Strategies for Business and Consumer Markets
15. Analysis of Strategies for Business Buying Behavior
16. Assessing International Marketing Segmentation Strategies
17. Strategies for Global Marketing, Segmentation, and Positioning
18. Analyzing Strategies for Targeting Global Marketing Opportunities
19. Evaluating Strategies for Social and Cultural Environments of Marketing
20. Evaluating Competitive Strategies for Global Partnerships
21. Identifying Strategies for Targeting and Positioning in Global Marketing
22. Evaluating Strategies for Global Markets and Competitiveness
23. Analysis of Product Decisions in International Marketing Strategies
24. Establishing Global Marketing Segmentation Strategies
25. Evaluating Price Determination and Pricing Strategies
26. Analyzing Consumer and Trade Sales Promotion Strategies
27. Analysis of Consumer Buying Behavior and Decision-Making
28. Evaluating Growth Opportunities and Successful Marketing Strategies
29. Evaluating Goods and Services Strategies.