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1. Compare and contrast the purpose and content of a corporate Web site to that of a marketing Web site.
2. Use a scenario to discuss why a company may want to avoid destroying a close competitor? Answer: Bausch & Lomb moved aggressively against other soft lens manufacturers with great success. However, this forced weak competitors to sell out to larger firms such as Schering-Plough and Johnson & Johnson. As a result, Bausch & Lomb now faces much larger competitors such as Johnson & Johnson, who bought Vistakon.
3. Why is it important for companies to understand cultural differences and nuances before entering a foreign country's market? Give two examples of cultural differences that would be important for a company to know.
4. Discuss the international marketing objectives and policies a company should try to define before going abroad.
5. How is the societal marketing concept related to marketing ethics?
6. How do consumerism and environmentalism affect marketing strategies?
Overview: Segmentation, Targeting, and Positioning (STP) are the three fundamental components of strategic marketing. Organizations, in their endeavor.
Evaluate how you believe the company operates in relation to CRM, both operational and analytical. (For example: What are the customer touch points? How are customer enquiries over the web managed
corona beer is the number one imported beer into the united states and has developed into a global brand general
Why Use a White Label Social Network? Define the purpose and provide an example.
From a resource-based view, what should firms do to better prepare for the two scenarios? ON ETHICS: From an institution-based view.
Interact actively with your classmates and discuss feasibility of the proposed projects. Seek and offer help to get clarity on your objective.
How are brands using social media to connect with and retain customers? Have you ever discovered a brand on social media before traditional media?
What information do you-the MobiLogics salesperson-need in order to fully understand the technology needs of HSK? Following the ADAPT methodology for needs
What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel
Article - MANAGING GLOBAL RISK TO SEIZE COMPETITIVE ADVANTAGE, (http://iveybusinessjournal.com/publication/managing-global-risk-to-seize-competitive-advantage/
How far should the marketing concept go? How should we decide this issue? Should marketing managers, or business man-agers in general, refrain from producing.
Prepare a presentation using powerpoint slides to explain the factors involved in planning the monitoring and assessment of work and performance and Explain ways to motivate staff to achieve objectives.
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