Societal marketing affect your personal consumer behavior

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1. Do you believe Marketing management is largely an artistic exercise and therefore highly subjective or do you believe marketing management is largely a scientific exercise with well-established guidelines and criteria?

2. How does cause or corporate societal marketing affect your personal consumer behavior? Do you ever buy or not buy any products or services from a company because of its environmental policies or programs? PLEASE Provide at least one real-world example.

3. Reflect upon your experience on the job this session (as an Operation Supervisor in Laguna Village Owner's Association).

Reference no: EM132202492

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