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Question
Marketers must continually acquire information about trends, events, and societal dynamics occurring in the marketing environment outside of the firm in order to identify and interpret potential positive and negative forces that may impact the firm's marketing strategies. The following statements provide examples of trends related to environmental forces. Which of these examples is correct? Advances in biotechnology, cosmetic surgery, and cancer drugs are related to the technological environment. The United States becoming older and more culturally diverse and consumers expecting to see images of more diverse people in advertising is related to the economic environment. Greater regulation and controls over the collection and use of consumers' personal information by marketers is related to the competitive environment. The decline in smoking and tobacco use throughout the world is related to the economic environment. China's emergence as a world leader in manufacturing is related to the social-cultural environment.
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1. Which of the following would NOT contribute to organizational effectiveness?
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