Reference no: EM133576199

Question

Building upon the previous assignment, companies that have focused on becoming socially responsible risk being labeled as "woke" and the possible loss of revenue and reputation. Anheuser-Busch, Target, and the Walt Disney Company are just recent examples of companies that have endured such challenges. Here, you will select a company that has been targeted for a boycott within the past year and respond to the following: Provide a helpful introduction that informs the reader of what you are about to discuss; Describe the specific challenges faced by the company that you wish to address; Identify the primary groups that might be targeted by your public relations campaign, including those groups that would remain with your company, as well as those that have publicly opposed your company; Explain why you chose to target those groups, including the reasons why people might be upset; Propose a new campaign that will better restore your company's image; Explain how your proposed response is an acceptable solution; and Draft a conclusion that effectively summarizes your paper.