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Why do you think sites like Amazon have been so successful with consumers?
We're planning on developing a powerful omni-channel capability that would allow consumers to combine online and in-store shopping and purchasing, including same-day pickups at our stores. What do you think are the key success factors for this effort? What are some of the challenges?
How can we best use social networks and mobile platforms to drive sales?
Our focus is on luxury products that are differentiated from other mass market retailers, online and offline. How should this influence our m-commerce efforts?
Discuss the impact unethical behavior will have on a company. Discuss who you feel are stakeholders in a marketing driven company and why?
What are the steps in the consumer purchase process? List them and explain each step in two to three sentences.Is a consumer likely to follow all these steps
Select the global product marketing program that you feel best suits your firm as a strategic alternative in your chosen country. Provide a rationale.
Does your marketing plan involve a marketspace presence for your product or service? If the answer is "no," read no further and do not include this element.
Briefly discuss global issues associated with physical distribution and transportation logistics.
What is the outcome of conducting a market opportunity analysis? Examine two components of the MOA and assess how each contributes to an effective IMC.
Compare and contrast the usability and effectiveness of the Volere Requirements Shell and the RESCUE Requirements Shell. Identify which of these shells you would use together and why
Was the company prepared to enter a global market? What issues did they encounter? How could these be resolved? Explain.
determine two 2 ways to apply what you learned in this course in your current or a future position.examine how
Where will the poster be displayed, Find a way to show that your poster succeeded in some way
Explain Compensation Methods for Adenosine Therapeutics LLC and What accounting standard(s) must they consider when answering the question
Please provide one example you know about repositioning. What do you think about the repositioning in your example? Was it successful?
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