Social networking sites has sparked rise in consumerism

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The growing popularity of Web 2.0 social networking sites has sparked a rise in consumerism. Compare and contrast some of the profound ways that Web 2.0 social networks differ from the traditional communication process in the dissemination of health care information. What are some of the profound challenges that health care marketers face in the Web 2.0 world? As a health care leader, how would you address at least one of the challenges that you identified? Support and justify your opinions with references.

Reference no: EM132227385

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