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Chapter 7 Social, Mobile, and Local Marketing

1. What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?

Chapter 8 Ethical, Social, and Political Issues in E-commerce

2. Define privacy, information privacy, the right to be forgotten, and informed consent.

Chapter 9 Online Retail and Services

3. Why have so many online retailers had difficulty in achieving profits?

Chapter 10 Online Content and Media

4. What advantages do pure digital news sites have over print newspapers? What advantages do print newspapers have compared to online news sites?

Reference no: EM133166691

Questions Cloud

Impact initially experienced by the pandemic : Was it successful in responding to the impact initially experienced by the pandemic?
Detail product mix width and product line depth : Discuss in detail product mix width and product line depth and how they are relevant for marketers.
Different stages of product life cycle : Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.
Sole proprietorships and partnerships : Corporations are a form of business organization (along with sole proprietorships and partnerships).
Social-mobile and local marketing : What technologies and techniques are employed in location-based mobile marketing? Why is local mobile marketing so attractive to marketers?
What is the purpose of key operating principle : What are the essential elements of a Mission Statement? What is the purpose of a Key Operating Principle?
Explain what is mean by media planning : Explain what is mean by media planning and how advertisers decide which medium to choose to best communicate their advertising objective.
Brand loyalty-perceived quality and brand associations : Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.
Marketing plan presentation : Create a PowerPoint presentation in which you present your full marketing plan from all your previous assignments.

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