Reference no: EM132242073
Based on Ben & Jerry’s Social Mission statement develop a PR goal. How is it aligned with the mission? Develop one objective that supports the goal (Objects that can support include: should be related to the overall goals of the organization, need to be improvement oriented, must be clearly defined, must be specific, should be measureable, or need to be attainable). Needs to be 200+ words. Thank you!
Ben & Jerry's mission statement:
Product mission:To make, distribute, and sell the finestg quality all-natural ice cream and related products in a wide variety of flavors made from Vermont products
Economic mission: To operate the company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunites and financial rewards for our employees.
Social Mission: To operate the company in a way that actively recognizes the central role that business plays in the structure of society by initiating onnovative ways to improve the quality of life of a broad community: local, national, or international.
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