Reference no: EM133023480

Select a company that utilizes digital or social media to communicate with customers.

Provide the following information about the company you select:

Item 1: What is the name of the company?

Item 2: What year was the company established?

Item 3: What is the company's goal or mission?

Item 4: What products and services does the company offer or provide?

Item 5: Provide the company website address (URL).

Item 6: How many employees does the company employ?

Item 7: Where is the company's headquarters located?

Item 8: What are the company's most recent earnings?

How does the company use Digital and Social Media to communicate with their customers?

Item 1: List all of the digital and social media platforms the company uses to communicate with customers (including websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs).

Item 2: Describe how the company uses EACH digital and social media listed in Item 1 above to achieve its goals or mission.

Provide an example of how the company uses digital and/or social media to accomplish an objective (e.g. to address a serious public relations issue, promote a cause, market a product, achieve a strategic advantage by using Big Data, or promote an event).

Item 1: Describe the situation or example in detail.

Item 2: How successful was the company in accomplishing the objective? Support your answer with reference (s).

Item 3: List one thing the company could have done better to accomplish their objective. Be sure to focus on the use of digital or social media here.

Item 4: If you decide to discuss the company's use of Big Data to achieve a strategic advantage, does their use of Big Data concern you as a potential customer? Why or why not?