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Social media strategy of a company or organization

Assignment Help Marketing Management
Reference no: EM131321033

This project that evaluates the social media strategy of a company or organization. You will carefully choose a company/organization and you will examine how it is performing on the different social media platforms. 

 Your analysis should cover the following topics:

  1. A brief description of the company/organization. (5 points)
  2. A detailed description of the brand/product or activity. What is the target market? (10 points)
  3. Overview of the social media activity across different social media platforms.( 25 points)
  • Company Reach (number of followers, group members, view counts etc)
  • Company Posts (how often the company post on social media)
  • Feedback (number of comments, likes, replies)
  • Average Response Time (response time to user comments)
  • Sentiment Analysis (number of positive, neutral and negative mentions on each social media platforms)

Your final paper should include figures, exhibits, screenshots and/or links. You must include a bibliography, and cite your sources according to a standard format.

Reference no: EM131321033

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