Social media strategy-measures of effectiveness

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Reference no: EM133434088

Social Media Strategy:

Define the term social media in a general sense, and explain the benefits of using it from an organizational standpoint.

Use the five features of social media to describe a social media platform.

Explain the benefits of using a social media strategy.

Measures of Effectiveness:

Explain how you would evaluate a social media post using the functional perspective.

Explain how you would evaluate a social media post using the dynamic perspective.

Explain how you would evaluate a social media post using the experiential perspective.

Describe generators of valuable experiences, and explain how they can inform social media strategy development.

Reference no: EM133434088

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