Reference no: EM132186099

Social Media Strategies for Segmentation This activity is important because marketers today interact with an empowered audience that is engaged in real-time social media conversations across many digital platforms. Social media platforms including Facebook, LinkedIn, and Instagram allow businesses to target their messages to users based on data such as user demographics, interests, and geographic location. Adam has recently been hired to serve as marketing coordinator for Schaafs, a large clothing store with offices across the United States and Canada. Adam’s first task as a new hire is to look at ways that Schaafs can segment its message using social media to reach people in each of the four segmentation bases. The goal of this exercise is to select which social media tools to use when attempting to segment consumers across each of the four segmentation bases: (1) demographic, (2) geographic, (3) psychographic, and (4) behavioral. For each of the social media tactics, select a specific type of segmentation base on which each would be focused. 1. Facebook post targeting customers over the age of 40 2. LinkedIn post to all new college graduates about discounts Schaafs is offering within the first three months after they graduate 3. Snapchat filter for local landmarks featuring Schaafs' largest store in Chicago 4. Facebook message targeted at everyone who lives in Memphis where the company is opening a new office 5. Instagram post of new outdoor clothing line using the hashtag #myadventure 6. Having a brand ambassador post, in a LinkedIn group about men's business suits, the benefits of wearing Schaafs wrinkle-free suits 7. Tweeting out product updates very early in the morning for executives who review social media when they wake up 8. Using Facebook to contact cross-country competitive runners about Schaafs' new athletic line.