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Some of the most successful media campaigns don’t focus on the product or service, but rather on emotions. These affective message strategies are the opposite of analytical recitals of the benefits of using one product over another. They rely on the viewer’s own experiences to build a bond with their brand. Examples include Dove Soap’s Real Women campaign and Coca Cola’s Share a Coke campaign, where the company used real names to replace the usual logo on their cans.
You are the social media product strategy manager for an association that fund raises for heart disease research. You must decide between two promotions in front of you to air on social media sites. One plan summarizes the discoveries and cures that have resulted from the research of the organization, emphasizing the benefit of each dollar donated. The other is an emotional vignette of a relatively young heart attack victim and the effect on the family. Which promotion would you authorize and why?
In 250-300 words, please Discuss the functions of inventory for different organizations in the supply chain associated with two of four members from the following list - manufacturer, distributor, supplier, or retailer.
The customers who lost money sued the brokerage firm, contending it was liable for their losses because the brokers had apparent authority.
A firm is negotiating with a local club to supply materials for a party. What is wrong with the manager's calculation?
What are some drawbacks and risks to a broad generic business strategy? To a focused strategy?
The Leavitt model is primarily prescriptive and considers structure of an organization, the experts in the organization,
Why are 3PLs such as Cat Logistics playing such a major role in managing global supply chains?
In the digital age, new channels of communication have developed that simply did not exist a few decades ago.
How would you identify and define the critical aspects of a manufacturing system
Technology has greatly impacted human resources and will continue to do so as new technology is developed. Basing your knowledge on the same, highlight how the technology has managed virtual workforces in the organizations.
What is one of the main goals of the Fair Labor Standards Act? What can you legally ask during an interview?
Identify at least two threats and two opportunities that the starbucks is facing today.
How must the application of the basic EOQ model be altered in order to reflect quantity discounts?
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