Social media on customer loyalty and retention

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Reference no: EM132166872

Social Media’s Effect on Loyalty

Visit a website such as Amazon or Barnes and Noble and locate three recent books that discuss the effects of social media on customer loyalty and retention. Prepare a one-page report summarizing three pieces of key information from each book. Often the websites have a section for each book that gives an Overview or Editorial Reviews of the book that will provide the information you need.   (Exceptional Customer Service: Online Research Activity Project 3.2 pg. 53 in text)

Remember, your writing must be college level, including grammar, spelling, punctuation and syntax. Important, please proofread for comprehension before submitting.

Reference no: EM132166872

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