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Discussion
Describe and propose steps in social media marketing planning.
Imagine that you are the owner of a new company in your community. What are the key aspects in managing advertising, sales, promotion, events.
Integrate concepts and theories to support your ideas is also critical. This is true, not just in this class but during your business career
What is the marketing strategy for the company? Explain the Traditional (SPOT) Marketing Logics of this company's strategy?
Website Goals: Why does this website exist? What are they hoping to accomplish through their web presence.? How does this fit into their overarching business.
Identify two marketing opportunities, research potential new markets and explore innovative approaches. Prepare a brief presentation for marketing peers to support and explain the two marketing opportunities they have identified.
What is the difference between systematic and unsystematic risk - What is the coefficient of variation on the company's stock?
What does our product or service do better than anyone else? How is our business model different from that of our competition? How could our product or service be different? What market category or niche is not being served by our industry
What's a Pro Forma invoice? How are these used in international trade? What does one look like? Is there a standard form
Identify a "central market" in your city and ex-plain how it facilitates exchange. Explain why tariffs and quotas affect international marketing opportunities.
How would you go about analyzing your target population? What types of resources could you use? Select and identify a target population.
Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations.
This is a FORMAL research project, which will require you to access online databases through Online Library to collect the highest quality information about your brand and consumers
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