Social media marketing is most associated with

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Reference no: EM132264752

1. A(n) _____ is an interactive decision aid that helps consumers to eliminate options by using information about their personal preferences or about their prior purchase histories.

a. information agent

b. consumer report

c. recommendation agent

d. None of the above is correct.

e. comparison matrix

2. All of the following except _____ are collected on content websites.

a. products for sale

b. images

c. commentary

d. information

e. video

3. Social media marketing is most associated with _____.

a. logistics

b. retailing

c. word of mouth

d. product development

e. market research

4. The quality of _____ can be examined by simply examining the product or a picture of the product.

a. search goods

b. experience goods

c. online products

d. credence goods

e. information goods

5. _____ are individuals who are highly regarded and well-connected within their reference groups. Buzz marketers want to identify and engage with these individuals.

a. All of the above are correct.

b. Mavens

c. Trend translators

d. Opinion leaders

e. Alphas

Reference no: EM132264752

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