Social media marketing campaign for a consumer product

Assignment Help Marketing Management
Reference no: EM13842071

"Look Who's Talking and Setting a New Goal" Please respond to the following-

Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas (e.g., creator, conversationalist, critic, collector, etc. [refer to pages 53-54 of the text]) regarding the social technographics profile of the poster and the intended goal of the post. Note: Include the source of your chosen post in your discussion post.

Imagine that you are the marketing manager for the company from the post in Part I of this discussion. In order to support your social media marketing strategy, it is your job to stimulate the conversation to a new line. Propose a strategy to take the current conversation and turn it into a new conversation in order to introduce your company's new products and services to the post followers. Support your proposal

Reference no: EM13842071

Questions Cloud

Common beliefs about leadership that appear in most cases : What are the common beliefs about leadership that appear in most cases. By scanning the coded origins of leadership beliefs held by majority people from where do most of them originate. How valid are each of these beliefs about leadership? what is th..
Explain eight-stage system development life cycle : the System Development Life Cycle (SDLC) is a development methodology that organizations use for large IT projects. Review Figure 13.11 "An eight-stage system development life cycle (SDLC)"
Elements of a corporate entrepreneurial strategy : What specific elements of a corporate entrepreneurial strategy are apparent within Southwest Airlines? How can a small business owner learn from this and apply the information and outcomes to his or her own company
Give specific examples of good and bad guarantees : Given all the service guarantees we see or hear on a daily bases, do these really make you feel better about the services you are paying for at the bank, restaurant, cable company or retail store? Give specific examples of good and bad guarantees you..
Social media marketing campaign for a consumer product : Use the Internet to find a post of your interest regarding a social media marketing campaign for a consumer product. Next, determine the type of personas
Perform preliminary SWOT analysis : Based on the information provided on the website, describe Sony's SBUs. Does Sony have SBUs that are divisions, product lines, or some other profit center structure within the parent company? Assess the quality and effectiveness of Sony's website. Sp..
What is corporate entrepreneurship : In your own words, what is corporate entrepreneurship? What are some of the corporate obstacles that must be overcome to establish a corporate entrepreneurial environment? What are some of the innovative principles identified by James Brian Quinn tha..
External resource approach and internal systems approach : As a leader in business, what one would be your preferred approach (External Resource Approach / Internal Systems Approach / Technical Approach) and why? Have you had the opportunity to experience any of them first hand?
Most projects overrun their budget : Did you overrun the project budget again? Discuss from your experience some of the most important components of good project management practices. What is your view on the statement "Most projects overrun their budget?" Give specific examples from yo..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd