Social media marketing are transforming selling processes

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Sales 2.0 and the Personal Selling Process

This activity is important because marketing students should understand how digital and social media marketing are transforming selling processes: a concept known as Sales 2.0.

Rachel is a management student who is interested in one day working as a human resources specialist. For a class assignment in her business communications class, she has been asked to deliver a presentation on a relevant business topic of her choice. Being an avid social media user, Rachel has decided that she wanted to look into how social media is changing the way businesses and their employees interact with customers. As part of her research, she has found extensive coverage relating specifically to how salespeople are using social media throughout the personal selling process. The goal of this exercise is to assist Rachel by categorizing each of nine (9) social media related sales activities she has found in her research into one of five stages of the personal selling process: prospecting, pre-approach, approach, presentation, or follow-up.

Customize an introductory email template in order to better match the expressed interests of a prospective client.

(Click to select) Prospecting Pre-Approach Approach Presentation Follow Up.

Reference no: EM132232371

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Social media marketing are transforming selling processes : This activity is important because marketing students should understand how digital and social media marketing are transforming selling processes

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