Reference no: EM133539977

You are the marketing director for Big Screen Cinema, a local chain of movie theaters. You are trying to convince the president of the company that in order to be successful, the theaters need to become active in social media marketing. Sadly, your boss is skeptical. Persuade your boss on the advantages of communicating with prospects via digital media.

1. Three reasons why the company president would be against using social media marketing.

2. Then, respond to your boss by providing at least 5 reasons why social media marketing is valuable and crucial to the success of any business. For each reason, 2-3 sentences on how the chain of movie theaters will benefit. Some of the many benefits of social media marketing include: high return on investment, initial costs, flexibility, the popularity of social media, and the wide reach of popular channels like Facebook, Twitter and LinkedIn, etc.

3. Finally, to further convince your boss, find an example of a great social media campaign. Although you could choose another movie theater chain, it could also be from any company with a chain of businesses that you judge effective in social media marketing. why and how this company utilizes social media well and to their advantage.