Social media managers measure the success of their campaigns

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The chapter discussed different ways social media managers measure the success of their campaigns. Managers conscientiously measure return on investment (ROI) in many ways, but all of them are related to a potential customer taking some sort of action.

From your experience with social media, can you remember a campaign that prompted you to action, such as commenting on or sharing a brand’s post, clicking on their ad, or even purchasing a product? What do you remember about the content? What do you think were the goals of the managers involved?

Reference no: EM132301467

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