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Social media impact brand reputation

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Reference no: EM132264603

1. How can social media impact a brand's reputation? What are some ways businesses can minimize the risk and maximize the rewards associated with user generated content? Please give brief examples.

2. Explain what has happened to productivity of U.S. firms in the 1990s.

3. Marketing question: "You are asked to build a community around a new product. List specific ways of how you plan to build the community"

Reference no: EM132264603

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