Social media as part of brand strategy

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Reference no: EM132163441

1. Compare the characteristics of Accenture’s brand equity to those of Andersen consulting. Do you think the rebranding and repositioning of the company successfully transferred the equity from the old name to the new one?

2. Evaluate the effectiveness of Tiger Woods as a spokesman for the company. Is Accenture achieving its objectives with a celebrity spokesman?

3. Please explain in details with some theory, what are the advantages or disadvantages of using social media as part of a brand strategy.

Reference no: EM132163441

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