Social Media and e-Marketing Planning and Implementation

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Reference no: EM131854171

Assignment - e-Marketing and Social Media Planning and Implementation

Audience and role of author - Your document will be for the Digital Leadership Team. The team will consist of the director of digital, head of customer insight, head of digital services, head of digital sales, head of digital adverting, head of CRM, head of PR and head digital platforms. You will be acting in the capacity as a digital team leader from within the company you have chosen. You will need to use your leadership skills to define the project.

Learning outcomes - Through lectures and the previous assessment, students enhanced their understanding of developing a e-marketing Implementation and management planning. Students are given the opportunity to present their e-marketing Implementation and management plan to further develop these essential skills.

The company "Fitnes First Dubai" will launch a new mobile app for its members where they can place orders for healthy food & meal plan online.

SECTION ONE: INTERGRATION PLAN

1a. Background and e-Marketing Integration Plan - Consider and discuss how other channels and techniques, mainly online but may contain offline, will integrate into the strategy plan.

SECTION TWO: TIMING PLAN

2a.  e-Marketing Timing Plan  with Dependences -  Develop a 12-month e-marketing and  social  implementation  plan  that  will  support  delivery  of  your  strategy;  a  plan covers  paid,  owned  and  earned  media.  This  plan  should  contain  all  the  elements required  to deliver  on  the  strategy.  It should cover the pre and post launch activity and any dependence. You should also think about resources required. Describe your thinking with the support of evidence.

SECTION THREE: PLATFORMS AND SOFTWARE IN SUPPORT

3a. Discuss which platforms and/or software are required and how will you use best practice in support of your strategy. Here we are looking for a discussion around, with support evidence, the use of best practice rather than the customer facing elements.

What management frameworks need to be in place?

SECTION FOUR: BRAND ENHANCEMENT PLAN

4a. Brand Enhancement Plan - The discussion (where appropriate) of how the company brand may be developed in a digital context through your strategy.

SECTION FIVE: RETURN ON INVESTMENT PLAN

5a. Return  on  e-Marketing  Investment  Plan  -  A  discussion  on  how  and  why  your proposed  plan  can  maximise  return  on  investment  based  on  the  digital  marketing techniques chosen and the timing plan.

GENERAL PRESENTATION OF THE DOCUMENT

Application of research - Points made are relevant and comprehensively supported by relevant, academic or other suitable evidence.  Conclusions and/or recommendations are comprehensively supported with arguments based on the evidence presented.  Conclusions and recommendations are informed by highly perceptive judgement in accordance with the evidence from theories, research, practice and concepts of the subject matter.

Needs also an 12month e-marketing plan, and also conduct primary secondary data is the company sustainable enough. What other company offer, identify do the particular follow a strategy, specific components every brand evolves, and what is SOP single organizing principle for our company primary data make a survey and ask your customers about our new product?

Verified Expert

The report has been done on the implications of e-marketing and the the relevant strategy plans has been describes relating with the case study of Fitness First Dubai. The detailed description of the strategic plans and the required recommendation for the company mentioned has been provided. The work has been done in MS-Word.

Reference no: EM131854171

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Reviews

len1854171

2/8/2018 1:53:29 AM

Total 2500 words. Needed A grade work. e-marketing and social media planning and implementation, don’t make any changes for assignment 1, I want assignment 2 based on Assignment #1, the guidelines are given what all the professor needs and also I have some papers he gave me, I will send you later. I needs also an 12month e-marketing plan, and also conduct primary secondary data is the company sustainable enough. what other company offer, identify do the particular follow a strategy, specific components every brand evolves, and what is SOP single organizing principle for our company primary data make a survey and ask your customers about our new product and assess the brand, assess the. The topic I chose this fitness first in Dubai launching a new app for its member where they can place orders for healthy food and meal plan online

len1854171

2/8/2018 1:53:20 AM

If professor ask for changes then I need rework on it. The company "Fitnes First Dubai" will launch a new mobile app for its members where they can place orders for healthy food & meal plan online. This mobile app is designed to help members to be healthy and have a balanced approach to life. Also, members can order freshly prepared food online such as; salads, sandwiches, brown rice, fruits, assorted nuts, healthy bars, protein shakes and smoothies. The prices will be affordable for our members to purchase and food delivery service at the doorstep. Moreover, meal plan will not have any charges it will be free for all the members who install the mobile app this will based on the bio-individuality which includes; loose weight plan, wheat free plan, detox, low crab option and need some fuel. This report will focus on media plan in order to launch, attract and create awareness to fitness first members for this mobile app.

len1854171

2/8/2018 1:53:15 AM

PLEASE NOTE: You will be required to begin the first assignment straight away as you will have to undertake some creative thinking and start the research process. You must submit all your documents with a title page. It must contain your name, student ID, the title of the document and the word count. You must submit your document as layout below with all the section titles and subheadings. You must submit all assessment sections, components and criteria. If you do not provide a response to the whole section, you will receive no marks for that section.

len1854171

2/8/2018 1:53:11 AM

You must not exceed the word count (word count is calculated on the bases of the whole document) Failure to comply with the word count will mean the student will have a cap placed on their grade which is equal to up to a basic pass mark for the assessment. You must submit your document in word format or PDF unless otherwise stated. Submission must be through Turnitit and arrive but the due date and time. It is the student’s responsibility to ensure delivery in good time.

len1854171

2/8/2018 1:53:05 AM

There is ample evidence of knowledge and critical understanding beyond the scope of the task, i.e. evidence of additional research. All points made are well supported by relevant, critically selected academic sources and other suitable evidence. There is clear evidence of all conclusions based on well supported arguments. All points are immediately relevant to the task. The answer is exceptionally well written and the arguments are clear.

len1854171

2/8/2018 1:53:01 AM

The material is presented in a well-structured way (e.g. headings) and an impressively broad range of sentence structures and relevant subject-specific vocabulary is being used correctly. There are no errors in grammar, word choice and formatting. An impressive variety of suitable, applicable and critically selected academic references is being used. All references are clearly and consistently referenced throughout using an appropriate referencing style.

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