Social media and brand purchase

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Reference no: EM132297170

Case Study “Social Media and Brand Purchase” by Xie and Lee.

The exercise is to create a digital marketing funnel from the case study, from mouth of the funnel to spout, providing all quantities and percentage calculations for each level. Here are the requirements:

1. Provide all data in terms of monthly averages

2. And percentages (from the start of the funnel).

3. Let’s set the start of the digital funnel in this case as messages conveyed. What is the amount of Facebook brand messages?

4. How many individuals bought product?

5. Let’s assume that these brands achieved referrals from social media to their websites (for users wanting to research more before buying), averaging 49,000 per year (input the data).

6. How many actual social media views occurred?

7. How many purchases were tied to social media exposure?

8. Re-order the data from above into a believable funnel order.

9. How can you apply this methodology to your data analysis and approach to your halo organization(s) and client for your team project?

Reference no: EM132297170

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