Reference no: EM133584520 , Length: 8 slides
Social Media Analytics
Assessment - Social media analytics application to a case study and group presentation
Description:
Background: The ever-increasing importance of social media.
Social media for business is no longer optional. It's a meaningful way to reach your customers, gain valuable insights, and grow your brand.
Week 5 Task: You have been assigned by your organisation to present about social media, social media analytics techniques and crisis management preparation. You are to offer recommendations, communicated in PowerPoint slides, to your organisation on how to use social media analytics techniques to gain an advantage against the competition. Students must be in attendance during Week 5 class in order to receive marks for Assessment #1.
Week 6 Task: Groups will be given 30 (thirty) minutes at the beginning of class to prepare a presentation of their recommendations from the slides they created during the Week 5 class. All members of the group must present in order to receive marks for Assessment #1. All group members will earn the same marks for Assessment #1 unless in the lecturer's judgment, there has
not been an equal contribution made by certain group members, in which case their marks may be adjusted.
Assessment Instructions
By Week 4, form groups of 4 or 5 students and inform your lecturer of these groups.
You will be provided with a case study at the beginning of Week 5 class. You will be asked to:
Explain the techniques learned and apply them specifically to the case study provided.
Present your insights in the form of seven slides. Use short sentences and more visual communication; this is not a paper!
One member from the group will upload the PowerPoint slides via Turnitin at the end of Week 5 class.
In Week 6 class, your group will deliver a 10 (ten)-minute presentation of your PowerPoint slides to your lecturer
Content per Slide
Slide 0: Executive Summary describing your organisation and its goals to achieve using social media analytics.
Slide 1: Introduction and explanation of why social media has become crucial to marketing and reputation building (explore the social networks theory).
Slide 2: Explain two analysis techniques used in social media analytics.
Slide 3: Identify, present, and explain a use case of the techniques to assess your organisation's specific audience sentiment or competition status.
Slide 4: Recommend specific actions for your organisation to succeed using such techniques.
Slide 5: Identify how to create and apply a crisis management plan for your organisation.
Slide 6: Recommend techniques to help your organisation manage a crisis.
Slide 7: Reflect on the application of social media analytics in the case study you were provided.