Social marketing is continuous health-improvement cycle

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Reference no: EM132597683

EMS leadership

Question 1

Finance is concerned with the generation and use of funds to support organizational objectives; whereas, accounting provides guidelines for recording transactions and summarizing how funds are expended. Do you think EMS leaders should be more concerned with knowing the financial concerns of the organization or accounting principles? Which one do you think is more important, and why?

Question 2

Our text suggests that social marketing strategies translate into improved health for individuals and the communities in which they live. Whereas, this statement applies mainly to the public health program, discuss how the changes in health care and the possibility of community-based EMS in many communities apply to this statement.

Question 3

Should the justification for line items in the expense budget be incremental or zero based? What detailed information is needed for each program or service area? Who or what are the best sources for this information? Is the desired process for input of information from the bottom up, top down, or a mix? Is it best to operate with a fixed expense budget? Explain your response.

Question 4

Social marketing is a continuous health-improvement cycle that begins with gathering information to determine the health-related needs of community populations. In addition, the text states health practitioners must first learn everything they can about the public they serve. How does this statement apply to EMS and EMS leaders? Is there a need to be proactive in learning the health-related needs of the community? Why, or why not?

Reference no: EM132597683

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