Reference no: EM133003683

BIZ101A Business Communications - Torrens University Australia

Report Outline and Source Analysis

Learning Outcome 1: a) Demonstrate academic skills appropriate to the level of study.
b) Demonstrate research skills and referencing appropriate to the level of study.
d) Evaluate the use and importance of technology in presenting business communication

Context:
Report writing is an important academic and business skill; and you will develop your ability to outline the types of information, sections and layout included in professional reports. Researching credible and reliable sources relates to the ability to develop new business ideas and concepts for creating different perspectives on organizational change. For this task, you will not only present your ideas in a report format but to evaluate a range of resources, both academic and non-academic for your chosen topic.

Instructions:
Writing assessments 2A, 2B and 3 for this subject relate to the task of implementing a digital communication strategy in an actual organization to solve a communication problem. Your chosen organisation can relate to the discipline of your study, e.g. Event Management, Hospitality or Culinary Management, Tourism Management, Business, Information Systems, Commerce, Marketing, Entrepreneurship, Sports Management.
Please refer to the Task Instructions for details on how to complete this task.

Topics:
Choose one of the topics below for your assignments 2A, 2B and 3 to fix the organisation's
communication issues:
A. Using Social Media in the workplace to communicate internally with staff
B. Boosting workplace motivation through innovative digital communication tools
C. Implementing instant messaging/group messaging, discussion forums and chatrooms in the workplace
D. Podcasts, internal blogs/vlogs to communicate with employees or
E. Using an internal intranet/social Intranet for employee interaction.

Structure of assessment 2A:

Cover Page - Includes the assessment title, your chosen topic, student name and ID, subject name and code, lecturer's name, submission date, word count. Be creative while making your cover page by including an image and a citation with your image which needs to be added to the reference list, too.

TASK 1. Report Outline - 200 words (+/- 10%) for the whole outline.
The Report Outline is a plan of the report you will write for Assessment 2B. The report outline tells the reader what to expect from the different sections of a report.

Introduction (outline only)
• Explain the purpose of an introduction.
• Provide context for the report you will write. It is expected that you write a brief introduction of the business and background on the organizational issue/s relating to internal communication.
• State the purpose of the report you will write in assessment task 2B, e.g. include a purpose
statement such as "The report will and discuss...".
• Outline the information you will include in the introduction of report 2B (don't write it yet), your chosen topic, and the intended audience (who will read the report? who is the information intended for?)

Body - Source analysis (see the next page for Task 2)

Conclusion (outline only)
Explain the purpose of a conclusion and what questions will be answered in the conclusion of the report but don't provide the answers yet - that is for assessment task 2B.

Recommendations (outline only)
Explain the purpose of the recommendations section and what broad factors for implementation will be included - broad ideas only, don't write your recommendations, yet.

Remember that recommendations are based on conclusions, and conclusions are based on the information in the body of the report.

TASK 2. Source Analysis - 200 words per source analysis (+/- 10%) - body of the report.
The Source Analysis needs to include two academic and two non-academic sources that relate to your chosen topic that will be useful for writing the Assessment 2B report.

The two academic sources can be articles from academic journals, published reliable reports or academic books. The other two sources can come from reliable media sites, books, online magazines, websites, YouTube videos, podcasts or TED Talks.

Apply the Five Tests of Reliability to each source as per your modules.
For each of your four sources, provide the following information separately:
1. The full name of the source - Include the full reference details as you would in the reference list
2. Type of source - E.g. website, journal article or video
3. A brief summary with an in-text citation for each source - Make sure to summarise from the whole article/ text/ video or other source you have used. You will need to paraphrase to do so and cite where relevant.
4. Evaluate the reliability of each source by applying the Five Reliability Tests using:
i. Authority
ii. Audience
iii. Transparency
iv. Objectivity
v. Currency
5. A justification about why the source is relevant to the chosen topic of your report.

Referencing
Provide one reference list for both tasks and include references of all four sources plus the image on the cover page as a minimum using the TUA APA referencing style.

Attachment:- Report Outline and Source Analysis.rar