Social influences affects decision-making by us consumers

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Q1) A basketball player is averaging 25 points per game over the season. However, for the last five games he has averaged 15 points a game. You and a friend have a five dollar bet that he will score his usual 25 points because he has been in a slump and he is due to break out of it. Is this a smart bet? Discuss your reasoning.

Q2) Select one of the social influences that affects consumer decision-making. Provide a definition for it and discuss how this affects decision-making by U.S. consumers.

Reference no: EM1332889

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