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STATEMENT
A girl goes to the supermarket to do the shopping, she stops at the shampoo line, since it has been written on her shopping list, she looks for her trusted brand, her usual brand, "X", but she sees that out of stock, he asks a supermarket worker, who looks on her PDA, and is told that it's out of stock. The saleswoman, who notices the situation, offers her another product with similar characteristics and which is also on sale. The client is reluctant because she tells her that she has been using this one for years. The saleswoman tells her about the characteristics of the product and tells her that this product is being advertised by the fashionable Spanish actress, the client, despite her initial reluctance, ends up buying the product.
QUESTIONS/ACTIVITIES TO BE CARRIED OUT
Within the social factors that make the client buy another product, in which reference group would you classify this situation? Explain what it consists of.
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