Social factors pertain to the influence

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Reference no: EM132220337

1. Social Factors pertain to the influence of ________.

a- age, life, stage, economic situation, and personality

b- culture, social class, family, and reference groups

c- motivation, learning, socializtion, attitudes, and beliefs

d- learning, economic situation, socializtion, and life stages

2. The typical consumer buying process include which of the following steps?

a- need recognition, information search, evaluation, purchase, post -purchase evaluation

b-environmental scanning, need recognition, research, purchase,post purchase evaluation

c- information search, need recognition, benefit alignment, selection, post purchase evaluation

d- information search, need recognition, evaluation, purchase, post purchase evaluation

3. In 2010, the management consultancy McKinsey published research about the difference between organizations that produced top-performing products and those that produced under-performing products. The use of ________was a striking differentiator.

a- retargeting b- target marketing c- marketing research d- marketing segmentaion

4. Which aspect of the Marketing Mix is concerned with how much a customer is willing to pay for a product?

a- price b- product c-place d- promotion

Reference no: EM132220337

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