Reference no: EM132220337
1. Social Factors pertain to the influence of ________.
a- age, life, stage, economic situation, and personality
b- culture, social class, family, and reference groups
c- motivation, learning, socializtion, attitudes, and beliefs
d- learning, economic situation, socializtion, and life stages
2. The typical consumer buying process include which of the following steps?
a- need recognition, information search, evaluation, purchase, post -purchase evaluation
b-environmental scanning, need recognition, research, purchase,post purchase evaluation
c- information search, need recognition, benefit alignment, selection, post purchase evaluation
d- information search, need recognition, evaluation, purchase, post purchase evaluation
3. In 2010, the management consultancy McKinsey published research about the difference between organizations that produced top-performing products and those that produced under-performing products. The use of ________was a striking differentiator.
a- retargeting b- target marketing c- marketing research d- marketing segmentaion
4. Which aspect of the Marketing Mix is concerned with how much a customer is willing to pay for a product?
a- price b- product c-place d- promotion