Social factor that could influence consumers buying behavior

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Reference no: EM132275061

1. Eli is excited because a prospect has just signed a purchasing agreement for the biggest sale Eli has made in his two-year sales career. Eli is obviously happy as he sits across the desk from his newest customer. What should Elli do now?

a. Invite the prospect out for a meal

b. Stop talking about the product ordered and leave the customer's office

c. Discuss his company's payment expectations

d. Discuss the buyer's expectations for the product

e. Discuss the buyer's expectations concerning a delivery schedule of the product

2. Which of the following is an example of a social factor that could influence consumers' buying behaviors?

a. Past experiences

b. Family

c. Income

d. Perception

e. Situation

3. During a sales presentation, it can be most effective when asking for an order to:

a. discuss financing challenges.

b. prevent the prospect form asking questions.

c. re-address the prospect's negative comments.

d. outline the expected delivery schedule.

e. mention the prospect's positive comments.

4. Replenishment buyers determine which commodities or services are best, choose the suppliers of the product or services, negotiate the lowest price, and award contracts that ensure that the correct amount of the product or service is received at the appropriate time.

True/False

5. Which of the following statements is true of marketing?

- Most aspects of marketing take place behind the curtain of an organization, out of the general public’s sight.

- Marketing departments "own" an organization’s marketing initiative.

- Marketing is no more inherently unethical than other business areas.

- Unlike most other key areas of business, marketing as a field is not visible by nature. Marketing is all about advertising and selling.

An offering today is considered to be the _____ in the marketing mix

product

policy

promotion

price

place

6. Supply management is a developing ____________ and an area of management _______________.

1. discipline / responsibility

2. function / specialization

3. division / knowledge

4. position / knowledge

5. discipline / specialization

Reference no: EM132275061

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