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Social enterprise organization of a credit union

Assignment Help Marketing Management
Reference no: EM133259244

You will develop a marketing strategy for a social enterprise organization of a credit union . You will identify an organization that is a social enterprise business or an organization that helps these types of businesses - you will develop a marketing strategy for the organization.Include each of the marketing plan sections outlined below AND the required elements of APA writing. Use the marketing terminology and reference information.

Elements of marketing plan:

  1. Introduction (include a description of the business)
  2. Target Market Analysis
  3. STP Strategy (Segmentation, Targeting and Positioning)
  4. Marketing Mix considerations (the 4 P's)
  5. Competitive Advantage
  6. Value Proposition (remember the definition of Marketing)
  7. Recommendations (what changes are needed to the marketing strategy?)Be specific and "illustrate" the changes. For example, if the suggestion is more visible advertising - then your recommendation should include an example of the ad you suggest.
  8. Summary

Reference no: EM133259244

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