Social branding is generally considered

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1. What does branding mean for a B2B business such as IBM? Does IBM have emotional and social branding activities, or is it just focused on making faster and better computers and software?

2. Social branding is generally considered to be more important for younger consumers. How has a powerful social brand affected one of your own important buying decisions?

3. For a recent period, the balance sheet for Costco Wholesale Corporation reported accrued expenses of $3,446 million. For the same period, Costco reported income before income taxes of $3,197 million. Assume that the adjusting entry for $3,446 million of accrued expenses was not recorded at the end of the current period. What would have been the income (loss) before income taxes?

Reference no: EM132287237

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