Reference no: EM132692263
SMMEMS505A Plan, implement and manage email marketing - Business College at IH
Provide an overview of your chosen organisation by answering the questions below:
What is the name of the organisation?
What products and/or services does the organisation offer?
Who are the organisation's target customers?
What are the main sales channels? Online, wholesale, retail, telesales, etc.
Where is the organisation located? What geographies does the organisation operate in?
Assessment Task - EMAIL MARKETING STRATEGY & IMPLEMENTATION
LAUNCH CAMPAIGN
4.1 Email Acquisition Strategies
4.2 Email Marketing Campaigns
4.3 Email Marketing Audit
4.4 Email Marketing Report
4.5 Stakeholder Management
Scenario 1: Your organisation's current email marketing strategy is performing below industry benchmarks. Your marketing team decides to develop a new email marketing strategy to improve the email marketing effectiveness. The new strategy must be approved by senior management, including your CEO. How would you manage this situation?
Scenario 2: The new email marketing strategy is approved by the CEO, however it requires a larger budget than the existing strategy. This requires the approval of the CFO. Explain how you would manage this situation and obtain approval?
Before you approach your CEO and CFO, it is important to network with your marketing team to discuss your approach and gather feedback. Create a short audio recording (maximum 90 seconds) with a friend or colleague posing as a member of your marketing team.
Attachment:- Assessment task.zip
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SMMEMS505A Plan, implement and manage email marketing
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