Reference no: EM133078098

SMG 402 Contemporary Issues in Strategic Management - Khawarizmi International College

Assignment - Case Study

Learning Outcome 1: Identify internal and external influences that effect businesses in the global environment.

ASSIGNMENT TASKS:

Firms rely on a set of frameworks to analyze their external environment-that is, the industry in which they operate, and the competitive forces that surround them from the outside. Internal analysis helps companies understand why differences in firm performance exist even within the same industry. You are required to select a global company and conduct the following analysis:.

Question 1. Are any changes taking place in the macro environment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?

Question 2. Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry?

Question 3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?

Question 4. A good place to start with an internal firm analysis is to catalogue the assets a firm has.
List the firm's tangible assets. Then make a separate list of its intangible assets.

Question 5. Identify the core competencies that are at the heart of the firm's competitive advantage.
(Remember, a firm will have only one, or at most a few, core competencies, by definition.)

Question 6. Perform a SWOT analysis for your firm. Remember that strengths and weaknesses (S, W) are internal to the firm, and opportunities and threats (O, T) are external.