Smartphones will become the most important device

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1. Smartphones will become the most important device that own within the next few years. Agree or disagree with this statement and explain why.

2. According to Kotler (2008), "Marketing management is 'the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value". Do you agree with Kotler's definition? Please support your position.

3. Construct a goals/alternatives matrix for the Madison taxi regulation analysis presented in Chapter 9. How would your goals have to change if an alternative were added that involved the city organizing a common dispatching system for all taxi companies?

Reference no: EM132307054

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