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Smart Cookie International Expansion
After carefully reading the case study,Smart Cookie, answer the following questions in a 5-7 page paper with support from a minimum of two external sources. Be sure your paper adheres to the CSU-Global Guide to Writing and APA Style. The CSU-Global library is a good place to find these sources.
Apply SWOT, Porter's Five Forces, or the BCG Matrix to analyze Kraft's strategic plan to expand into international markets. How would you determine which markets to target short versus long term? Connect your Oreo conclusions to how you would develop a strategy for a new product, like the sensors your company is developing in the Capsim simulation. Consider how your team would apply the strategic planning model and measure your success in implementing your product strategy in Capsim.
Why might it be difficult for the Fed to formally adopt inflation targeting? Would inflation targeting be a good policy for the Fed in the present economic environment
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Describe the present economic crisis situation in Europe. Why has it been so difficult for the Europeans to find a solution to this problem? Comment on what implications the crisis may have for the rest of the world if Europeans are not able to ag..
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Comment on the effect of a recession on the investment curve (only) and on the level of savings, investment, and the equilibrium real interest rate in the financial crisis that hits United States first starting in fall 2007.
How will a fall in domestic investment affect the trade surplus and net capital outflows in the domestic economy, the trade deficit and capital inflows in the rest of the world.
Banking crises crisis decreases depositors' confidence in the banking system. What would be the effect of a rumor about a banking crisis on checkable deposits in such a country?
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