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1. A small percentage of online purchases are in the apparel category, as consumers often prefer to try on such merchandise before buying. Furthermore, Amazon, known for its competitively low prices, will be selling the apparel at full price, a diversion from their usual strategy. Do you think, using this strategy, Amazon can be successful in the fashion apparel market?
2. Just picturing yourself crossing the finish line does not actually help you get there--------but -------how you run the race (the strategies you will use, the choices you will make, the obstacles you will face) not only will give you greater confidence, but also leave you better prepared for the task ahead. a. dreaming b. rationalizing c. visualizing d. synthesizing
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Political forces are beyond the control of marketers, and so they can only react to them. There are few costs associated with being socially responsible and satisfying society's demands. There is no evidence that being soically responsible and ethica..
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