Small firms to embrace global business strategy

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Reference no: EM132171417

It is common for firms to “go global” in order to access a larger market in support of growth. Not all businesses strive to be huge conglomerates, and yet many intentionally smaller firms seek business around the world.

If the goal is not to be a large multinational corporation, what reasons might drive small firms to embrace a global business strategy? Support your ideas with concrete examples.

Reference no: EM132171417

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