Small drugstore chains product differentiation strategy

Reference no: EM13700898

In the Wall Street Journal article included in this week's lesson, what change in the small drugstore chain's product differentiation strategy has helped lift profitability? What has been responsible for the success of this strategy (who comprises the customer base attracted by this product differentiation strategy)? Are there barriers to other firms' imitating this strategy?

Reference no: EM13700898

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