Slides would stand up to customer in-depth benefit review

Assignment Help Operation Management

Reference no: EM131469288

Your company sells commercial playground equipment. The chief marketing officer just made a big announcement: The firm made its first sale to a national chain of daycare centers! Knowing that the CMO tried for years to win this contract, you asked: "What did your team do differently this time to ensure success?"

Select the statement(s) he made in answer to your question.

a. I made sure that every component of our swings and slides would stand up to this customer's in-depth benefit review.

b. In the past, we never got beyond the third stage of their buying decision process. I fixed that by showing them our stellar service and delivery record.

c. This customer puts a premium on product availability. This time we succeeded in the fifth stage of their buying decision process by guaranteeing that any item ordered would be available within 24 hours.

d. I made sure that every component of our swings and slides would stand up to this customer's in-depth value analysis.

e. In the past, we failed in the fourth stage of their buying decision process by insisting on a sole-source deal. Since this customer buys playground items from several vendors, I clarified that we are open to multiple sourcing arrangements.

Reference no: EM131469288

Questions Cloud

How the determination on rights of access would be changed : Access to Courts. Assume that a statute in your state requires that all civil lawsuits involving damages of less than $50,000 be arbitrated.

About the right to protect company resources and restrict : The management team is particularly concerned about the right to protect company resources and restrict what employees can use the resources for.

Kaiser permanente to leverage word-of-mouth marketing : Determine the best way for Kaiser permanente to leverage word-of-mouth marketing. Explain your rationale.

Explain the duty-based ethical principles : IN THE LANGUAGE OF THE COURT Joseph H. RODRIGUEZ, District Judge. Plaintiff Moseley is an employee of Defendant Pepco Energy Services, Inc. ("PES").

Slides would stand up to customer in-depth benefit review : Your company sells commercial playground equipment. I made sure that every component of our swings and slides would stand up to customer in-depth benefit review

Define the business ethics : Business Ethics. Jason Trevor owns a commercial bakery in Blakely, Georgia, that produces a variety of goods sold in grocery stores. Trevor is required by law.

Is it ethical for zoidle to avoid paying taxes : Internet giant Zoidle, a U.S. company, generated sales of £2.5 billion in the United Kingdom in 2013 (approximately $4 billion in U.S. dollars).

What is the decision making process normally used : What is the decision making process normally used by you and family member? How would the decision-making process help resolve this conflict?

Define the pfizers ethical responsibility : Spotlight on Pfizer, Inc.-Corporate Social Responsibility. Methamphetamine (meth) is an addictive drug made chiefly in small toxic labs (STLs) in homes, tents.

User Account

All Pages