Reference no: EM132277003

1. Marketers should be skilled in stimulating demand for a company's products. Just as production and logistics professionals are responsiblefor supply management, marketers are responsible for demand management. Marketing managers seek to influence the level, timing, and composition of demand to meet the organization's objectives. List and briefly describe the eight different demand states.

2. Consumers often have many needs that are not readily obvious. Just observing their behavior inside a retail store is not enough to get a true understanding of their "needs." List and briefly describe the five types of needs that most consumers have.

3. Identify three specific ways globalization has affected the marketing environment.

4. Identify and define the traditional four Ps. Also identify the new four Ps.

5. The firm's success depends not only on how well each department performs its work, but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes.

6. Indicate the following terms: marketing plan, strategic marketing plan, and tactical marketing plan.

7. Explain what happens in a SWOT analysis during the strategic planning process.

8. What are three components in an MIS?

9. What does total market potential mean? How can it be estimated?

10. What major environmental forces marketers must monitor within the rapidly changing global picture?