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Cause Marketing is a very popular concept in marketing strategy today. It is defined as a wide variety of commercial activity that aligns or joins a company or brand with a cause to generate business AND create societal benefits.
Do you think consumers want to do business with companies that do good? Do you think consumers are cynical or skeptical about the real motives of cause marketing? Do you think we re seeing come "consumer fatique" in regards to cause marketing? Can you think of some examples of "good" because marketing today?
Although the steps in the consumer decision process as remained consistent over time, the increase in smartphones/laptops has influenced how we go through step-by-step. Please find and review a recent article on"ZMOT - Zero Moment of Truth" and disc..
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The mean weekly unemployment benefit in the US was in 2003. A researcher in Virginia had a theory that the mean weekly unemployment benefit in Virginia was less than the national average. What is the researcher's conclusion
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