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Based on the organization you selected (Google), write a marketing plan of 750-1,000 words. You can use "Marketing Plan" as a template for this section, omitting those topics covered in other sections of the Capstone document. Be sure to address the following:
Select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swif..
Cost plus pricing suffers from a circular argument problem. Explain what the circular argument problem is and critically evaluate the role marketing plays in resolving this problem.
Create a 10- to 15-slide Microsoft PowerPoint presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation
Being that the two sets of employees came from different regions (i.e., Miami and Trinidad), explain the role of national culture in understanding the organizational culture issues in this case. What could have been done to ensure that both cultur..
Explain impact of eBusiness and Describe where you think eBusiness is taking us in the future
Review market history and estimate future growth potential. The topic is Lay's potato chips rebranding an existing chip as a fat free product.
Prepare a Marketing report for ASUS Computer Company
There are many opportunities within the field of marketing
Reflecting on the focus and content of this course, what is an important challenge facing management of organizations today and how would you go about addressing it? Explain
Explain the marketing for your company (COCA COLA). Price leadership, product differentiation, etc.
For this part of your marketing plan, use what you learned in the module and the discussion to do some critical thinking- go past the surface and delve deeper into the problem. For the product or service that you are working with, investigate its we..
Explain Basic Management Theory Taxonomy and primarily due to my desire to frame some of the elements that prepare a leader appropriately
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